ezine marketing Archives

Top 10 Reasons Why You Should Have an Ezine

1. Establish yourself as a trusted expert.

People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

2. Build a relationship with the people on your list.

It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.

3. Keep in touch with prospects and clients.

Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.

4. Drive traffic to your website or blog.

As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives.

Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page.

Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.

5. Build content on your website.

Make a habit to adding your ezines and newsletters to your website in an archive area. This serves several important purposes:

• Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales.

• If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.

6. Get feedback from your readers.

Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine.

Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!

7. Develop an information product.

If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!

8. Grow your mailing list.

Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!

9. Gather demographic data.

By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!

10. Save money!

All of the above benefits of publishing an ezine are free or almost free. The small cost of a top-rated ezine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production!

Because your newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for online marketing success.

 

Today it seems many internet marketers are relying more and more on social media marketing and search engine optimization and less and less on email marketing. Because there are numerous new ways to stay connected with customers, it raises the question whether or not email marketing should still be considered an essential part of online marketing strategy.

A number of recent studies have emphatically declared that email marketing is still the key to driving traffic and generating more sales. Here are 3 good reasons why Email Marketing is still Important for Ecommerce Sites.

Read the rest of this entry

The other day I happened upon a site where I was invited to subscribe to the webmaster’s ezine. All good and well and of course good marketing to have a subscribe page and way of capturing visitors emails on your site. But the webmaster purported to say that the newsletter had a value of $399 but I would be one of the lucky ones and get it for free.

Well I produce a newsletter and I think it is fairly good quality so what value would I put on that…certainly not $399, and I would have no idea what to value it at, after all only the subscriber can properly put a perceived value on the ezine they receive. So how can this other ezine have a value of $399?

And what about all these ebooks which apparently have a resale value of $47, or $97 or more. Who are you going to get to buy these ebooks when everywhere you look the same ebooks are being given out for free…you know the ones – ‘Million Dollar Emails’, ‘Scientific Advertising’, ‘Magic Letters’ and so on….

Many websites and sales pages will attempt to persuade you to buy their product by throwing in a large number of bonuses…..worth hundreds of dollars of course and what are they, the same old ebooks again. And while some of these ebooks are actually worth reading, they now have no real value as they are distributed for free everywhere you look.

If you want to get someone to signup for your newsletter or buy your product or service you need to offer something of real value…something they cannot get hold of anywhere else, or certainly not for the price you are offering it at.

If you produce a newsletter or report, don’t place a factitious value on it that cannot be backed up. We are so used to having freebies, bonuses, extras etc pushed in our faces that they no longer really work and to stand out from the crowd, you need to be different. Stick to real quality, proper value and you will get subscribers, sales and signups.



You will hear many things you should or should not do when it comes to e-mail marketing. There are many myths concerning email marketing, and unfortunately some of them can not only minimize your returns but lead you down the wrong path entirely.

What makes it difficult for you to judge is that many of the most common myths began from a seed of truth which makes them easy to believe.

Read the rest of this entry

The Secret to eZine Marketing

One of the common mistakes many new web site owners make when they start their online business is to think that scores of people are going to stream to their site. They spend the money for that professional look, add all the relevant information and now they sit back and wait for the visitors. The shock is quite traumatic when they find out that this is not the case. The logical question that’s asked when the customers don’t show is,” how do I get customers/visitors”.

Well the answer to this is; start a marketing campaign. There are several ways to go about this.

One of the options that creates quite a lot of attention are ezines. The problem the web site owner now faces is how to find information on how, where and how much. Of course an important aspect of this ezine marketing technique is finding the highest targeted ezines or web sites to post your articles to. A pitfall to lookout for are the fly by night ones. They will take your money but you will wait in vain for the traffic.

There is of course always a tradeoff between money spent and money made from your investment. It is therefore always important to make sure you that you find an ezine that gives you a good return on your investment (ROI). So one more time, be careful because a vast majority of ezines are a waste of time and money.

The age old saying applies to ezine marketing as well, “If it sounds too good to be true, it probably is”. Here are a few points to keep in mind.


1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.

Where you must advertise or which newsletter is right for you depends on your product or service. The good thing about ezines is, these days you get newsletters on about anything.

So as can be seen, do your homework before embarking on an ezine marketing campaign and you will reap the rewards.

PS: I left the best secret for last, build your own list with subscribers. With this you will be assured your ezine is targeted to an audience who want to hear what you have to say, they want to hear about your product or service and it will cost you next to nothing to advertise to them.