search engine optimization Archives

E-commerce is a cut throat BUSINESS. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

SEARCH Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, SEARCH engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more TRAFFIC for your site, the more business you rake in.

 

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

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Any avid website owner knows how critical it is to have a website that contains large amounts of genuine ‘content’. These days a website pretty much lives or dies by the amount of content it has on it. A simple and brutal truth of today’s Internet is that a site without increasing amounts of frequently updated content is not deemed important enough to merit frequent spidering by the Search Engines.

Successful search engine optimization experts tout that in today’s online environment a website is successful because of several sequential steps occurring naturally online. That is…

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When you avoid these 4 blogging mistakes, you will be immediately ahead of 90% of your competition, and on your way to becoming a successful blogger. To some people blogging is an art and to others it is a science. Regardless of where you fall on this scale, there are certain common mistakes which can destroy your credibility with your audience and quickly turn your blog into a barren wasteland.

There are a lot of tips and tricks out there which are aimed at identifying the best practices of bloggers and running a blog. Sometimes it is easier to identify mistakes that bloggers make and simply avoid them. Let’s take a look at 4 of the common ones.

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Search engine optimization is not something that has to be difficult for you to do. As a matter of fact it can be done fairly easily if you follow a few of the basics.

This means learning how to do a handful of things correctly and then repeating yourself over and over. Here are four of the basics for easy search engine optimization.

1. Build keyword lists. You must know what keywords you are going to target in all of the marketing you do. I like the free version of Traffic Travis for building a good keyword list of 100 and 200 words.

The words will be used to build web pages, do article marketing, create blog articles, and so on. The more words you can target the more traffic you can get from them.

2. Hyperlink your keywords. If you’re doing article marketing hyperlink your primary keyword phrase in your resource box. Another thing to do is create a signature file and hyper link your keyword phrase in discussion forums.

Google puts a lot of emphasis on keyword phrases that are hyperlinked back to webpages. Therefore do not only hyperlinked to your home page, but deep link as well.

3. On page factors. Create headline tags around your primary phrase for a specific page. Do linking to other pages on your site by including links to these pages on your blog sidebar, text links in the body of the articles and so on.

4. Do a blog post correctly. I really like blogs because of how easy they are to do search engine optimization.

WordPress is great because they have plug-ins that will help you set up your blog post correctly. You should be using your keyword phrase in the title of the blog post.

Add it in the beginning of the first sentence in paragraph 1, and again in the last sentence or your final paragraph. Use variations of it in the body of the blog article.

To help the search engines know what the blog article is about you can also add emphasis to the keyword phrase by bolding it, underlining it, or putting it in italics.

These are handful of the easy search engine optimization things you can do to help the search engines know what your website and blog is about.

One of the primary steps to successful search engine optimization is keyword research. SEO in and of itself can be quite intimidating to many people coupled with the fact that keyword research can be very data demanding.

It is really easy to get bogged down in all of the data and never make any progress. One way to overcome this problem is to divide your keyword list into categories.

This means that you need to find a way to attach some meaning to your keywords. You could find hundreds or even thousands of keywords with the number of monthly searches and the amount of competition, but that doesn’t necessarily mean that you know what to do with them.

Initially you should build a keyword list which you can easily do with a tool like Google Adwords Keyword Tool. If your website is promoting dog training, for example, you could end up with hundreds of keywords. Your next step then is to collect information pertaining to these keywords.

Here is where the categories come into play. You would create categories like: house train your dog, dog training tips, dog training supplies, aggressive dog training, etc. Next, using a program like Excel put in the categories and list the pertinent keywords under each category.

Once your spreadsheets are finished you will find that you actually have a map to
build your home business website. By reviewing your keyword research you may find that most people are searching for “how to house train your dog”. Therefore, the main category page on your site should be set up to spotlight on this topic.

Keyword research is not only one of the first steps to effective search engine optimization, but it is also one of the most important. By breaking down all of your keywords into categories, you will be able to quickly see what the data is trying to tell you.

Knowing the search volume of 1,000 keywords doesn’t necessarily tell you anything. However, having all of those keywords broken down and sorted by category can tell you how you should create your website navigation structure as well as how to create landing pages with maximum appeal.

Keyword research is the first of many steps for achieving successful search engine optimization and to build your home business. It is an important step and should not be overlooked.