Many internet marketers believe that all of their website or blog content should take on the character of ad copy. It is true that website content and ad copy may have some similarities, but their purposes are completely different.

Ad copy is a precise type of text/image combination purposely designed to make a sale or conversion. Website content does exactly everything else. While content and ad copy aren’t the same, you can learn how to improve your site content by implementing some effective copy basics without falling into the “its all ad-copy” trap.

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