In this post I have selected several articles to expand your knowledge of content marketing. My goal is to help you see the big picture and to better understand how to create a successful content marketing strategy.

5 Reasons Content Marketing is More Than Just a Fad Wed, 03 Jun 2015 08:01:12 -0700

If you want to attract traffic, build a credible brand and make money online; content marketing isn’t an option, it is a necessity.

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Content Marketing For Local Businesses: Get Creative … Wed, 06 May 2015 08:08:35 -0700

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

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Author:Joe Pulizzi


Manufacturer:McGraw-Hill Education

NAMED one of  5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINEPublishing is the NEW MARKETING.   How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers’ digital space?   Epic Content Marketing.   One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre con …

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

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Author:Pam Didner


Manufacturer:McGraw-Hill Education

Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people–regardless of their country and culture Identify key actions and strategies t …

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Hello Content Marketing, Goodbye Ads…Sort Of Mon, 25 May 2015 09:30:10 -0700

Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more …

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Why Content Marketers Should Double Down on Facebook Tue, 19 May 2015 04:59:51 -0700

With their impressive Q1 report and current forward momentum, Facebook is sure to be the key digital marketing player in 2015. Learn why.

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