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Content Marketing is frequently the subject of discussion among internet marketers. Many questions arise about how or if it works and even about how you define it.

Some go so far as to say to be successful content marketing must be an integral part of your marketing plan. In this post I’m going to share with you several articles I read recently which I found interesting on various facets of content marketing.

In the future I will share articles that will cover a wide selection of topics that will cover subjects such as content creation, types of content, content marketing mistakes and more.

Enjoy!

Your First Steps In Content Marketing – Search Engine Land

http://searchengineland.com/ Mon, 27 Apr 2015 07:51:58 -0700

New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic.

Read more …

Rethinking Content Marketing: Using Promotions as Content

http://blog.mention.com/ Fri, 22 May 2015 07:07:34 -0700

Marketers have looked down on “promos” long enough. It’s time to embrace them and use them to fuel our content marketing strategies.

Read more …

What Guacamole Can Teach Us About Content Marketing

http://marketingland.com/ Mon, 01 Jun 2015 06:29:47 -0700

What do guacamole and content marketing have in common? Columnist Quinn Whissen shares the key ingredients marketers need for a successful content strategy.

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5 Content Marketing Ideas for June 2015 | Practical …

http://www.practicalecommerce.com/ Tue, 26 May 2015 07:07:04 -0700

In June 2015, content marketers have plenty of opportunities to connect with customers and prospects — producing articles, videos, graphics, and tools around holidays, summertime advice, entertainment, and decision …

Read more …

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, b …

Read more …

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No matter how much preparation and planning you put into your online business, many times you will become discouraged and even experience failure. For many people, these are sufficient reasons to give up.

It takes mental strength to succeed as a home-based online business owner. If you have taken the initial steps and set up your home business, then you are already ahead of many people.

There are two keys to overcoming frustration and failures. First you must accept the fact that you will fail occasionally, and then learning how to turn frustration to positive action.

Frustrations build up when we reach our limits in various areas. In business, we constantly find ourselves frustrated by limited time, by resources, and by lack of knowledge. So, what should we do when we reach any of these points?.

1. Ask for Help

There are many sources on the Internet where you can find assistance for most any problem. There are also many successful experts who have experienced and overcome the same problems you are experiencing and are more than willing to help you.

2. Take Time Out

Sometimes if you just take a breather and relax you will gain a new point of view relative to your problem. I find that sometimes just going for a walk and enjoying some beautiful scenery or new surroundings will help.

You might even need to take off a whole day. The key is to give yourself a break.  This will allow you to take a fresh look at the situation. You may be pleasantly surprised to discover a new solution that you had not previously considered.

3. Re-evaluate Your Goals

You may find that your goals need clarification. Many planning experts believe that you should set one major goal with the end in mind and the work backwards to determine what you need to do to get there.

Another way to overcome frustration is by prioritizing your tasks and narrowing your focus. Rethink your priorities and eliminate some of the time consuming activities that are not really that important.

If you budget allows you may outsource some activities. After all, you cannot be an expert in all facets of marketing an online business and outsourcing will permit you to spend more quality time on those things you can do best.

Revaluating your priorities and focusing on your end goal, asking for help when you need it, and not pushing yourself when you become discouraged are three ways to help you overcome your lack of success in your online business.

Walt Gemmell

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Why Referrals Don’t Happen

Personal referrals are one of the most sought after forms of advertising by businesses. Why is it then that it may not be as prevalent as we believe?

Seth Godin has an interesting take on why it doesn’t happen as much as we think.

Seth has one of the highest rated blogs on the internet and is a very successful internet marketer. If you look at his blog it has no fancy header or a lot of nice photos or graphs. Some days it is very short and usually nothing to download. I find it fascinating and full of insightful information.

This article. “The Selfish Truth About Word of Mouth(Why Referrals Don’t Happen)”is well worth the two or three minutes it takes to read it. You will even find out how to get more referrals.

Walt Gemmell

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Internet marketers need to achieve two fundamental skills in order to become successful and profitable. One is to use an autoresponder to build a list of targeted prospects, and the other is to develop a trustful and beneficial relationship with those prospects.

Professional autoresponder services like Get Response or Aweber are better as they provide more options. Some of these benefits are: helping to build long term relationships, ensure better email delivery, obtaining measurable results of your efforts and enabling continuous marketing without hiring help.

For increasing the profitability of your autoresponder I recommend you do these four things:

1.Improve Your Headlines

You may write absolutely great content, but if your readers never open it goes for naught.

There are various ways to improve your subject lines. Here are some that you should try:

* Turn your headline into a question
* Create Curiosity
* Try a Negative Title
* Write an Attention Grabbing Headline
* Start with an Action Word

Keep your Headlines as short as practical as more and more people are reading email on their smart devices.

2 .Lead your Readers to take Action

*Do not be afraid to ask your readers to take action and tell them what action to take. You may want them to read a review of a product you wrote about on a recent blog post or to join a program. Whatever it is, tell them what you want them to do.

Readers usually will not take action on their own so you will leaving a lot of money on the table if you do not conclude every email message with a clear Call to Action.

3.Design for Easy Read

*Keep sentences short.
*Write conversationally.
*Keep paragraphs short.
*Add headings and subheadings to make it easy to scan.

Correct formatting for easy reading is what most people like today and really helps those who read on their smart devices.

4.Check out the Competition

*There are many successful internet marketers from whom you can learn from their communication skills. Some of these are Seth Godin(sethgodin.typepad.com/), Charlie Page(CommonSenseInternet Marketing) , Chris Brogan(chrisbrogan.com), and Brian Clark(Coppyblogger).

*I read Seth’s blog daily and the others frequently and even market one of Charlie’s products which you can find Here!

*You can learn and imitate the best efforts of successful marketers, but never copy their work. Use their methods to fit your marketing.

For increasing the profitability of your autoresponder these four ways not only work fast but are free, and all it takes is some time and effort to succeed.

Walt Gemmell

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If you are to be successful in your internet content marketing you must have a marketing strategy. In fact I believe you must have an appealing content marketing strategy.

It is critical that people have reasons to interact with you, and I came across this article a few days ago that will help you understand why good content strategy is rooted in constructive real world interactions.

Here is an outline of the article with a couple of opening comments by the author:
“When considering a content strategy for your business, think about the reasons why people choose to interact with you online in the first place.

Guess what?

They are the same basic reasons people are interested in what you have to say in the real world.”

“It Starts With a Personal Connection

Be Entertaining

Be Relevant

Be Consistent

Be Honest”

This article, “5 Ways to Create a Likeable Content Marketing Strategy” was written By Jason Brewer.

Jason is CEO of Brolik Productions and leads client & partner relations, strategic development and keepin’ the cool at Brolik. He is also an award-winning film writer/director and enjoys new restaurants or a day at the ballpark.

I encourage you to read the entire article HERE. It will give you great insight into creating a captivating content marketing strategy.

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You are posting what you believe are informative and interesting articles and yet the traffic is not what it should be. Could it be that your headlines are just not grabbing the reader’s attention?

Research has proven over time that the most important factor in getting people to view an article and to share it is the title! So here are 5 sure ways to grab more interest with your headlines.
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Did you know that Twitter has three quick and easy ways to help you publicize your blog posts? Let’s look at how to get the most out of each of these three options so you can optimize the exposure your blog can gain and get more blog traffic from your tweets.
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