I have chosen the following articles to help you have a better understanding of the scope and benefits of content marketing. Content marketing comes in many shapes and forms whose purpose is to inform and educate your readers. You may choose to not use all of them but you should at least become familiar with them. 

Should You Skip These 5 Types of Content Marketing?

http://www.rickwhittington.com/blog/ Thu, 19 Mar 2015 02:00:00 -0700

Ever wondered if your content marketing really works for your customer? Here are five popular types of blog posts you might want to skip.

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Understanding the Mythical Beast of Content Marketing

http://www.ohsopinteresting.com/ Wed, 15 Apr 2015 00:00:00 -0700

Content marketing and its many forms. Content can come in many forms Content marketing can happen in different formats including print, audio and video. What’s important is that you find the format that works for you. For me …

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What kinds of content bring in qualified leads? [study] – Brafton

http://www.brafton.com/ Wed, 29 Jul 2015 08:14:56 -0700

White papers and video marketing were said to be the most successful content formats when it comes to capturing qualified leads.

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What Is Content Marketing, And How Can It Help Your …

http://blog.servicemax.com/ Wed, 08 Jul 2015 09:58:24 -0700

But I often think about how the type of work I do in my role can benefit our customers (and the service industry in general) and believe that there is a big opportunity. Here’s why: First Of All, What is content marketing? Content marketing is the creation of “content” to educate your customers and prospects, ultimately building trust and sharing your company’s expertise so that they come closer to becoming a customer and/or consider you an indispensable resource full of …

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