Search engine optimization is not something that has to be difficult for you to do. As a matter of fact it can be done fairly easily if you follow a few of the basics.

This means learning how to do a handful of things correctly and then repeating yourself over and over. Here are four of the basics for easy search engine optimization.

1. Build keyword lists. You must know what keywords you are going to target in all of the marketing you do. I like the free version of Traffic Travis for building a good keyword list of 100 and 200 words.

The words will be used to build web pages, do article marketing, create blog articles, and so on. The more words you can target the more traffic you can get from them.

2. Hyperlink your keywords. If you’re doing article marketing hyperlink your primary keyword phrase in your resource box. Another thing to do is create a signature file and hyper link your keyword phrase in discussion forums.

Google puts a lot of emphasis on keyword phrases that are hyperlinked back to webpages. Therefore do not only hyperlinked to your home page, but deep link as well.

3. On page factors. Create headline tags around your primary phrase for a specific page. Do linking to other pages on your site by including links to these pages on your blog sidebar, text links in the body of the articles and so on.

4. Do a blog post correctly. I really like blogs because of how easy they are to do search engine optimization.

WordPress is great because they have plug-ins that will help you set up your blog post correctly. You should be using your keyword phrase in the title of the blog post.

Add it in the beginning of the first sentence in paragraph 1, and again in the last sentence or your final paragraph. Use variations of it in the body of the blog article.

To help the search engines know what the blog article is about you can also add emphasis to the keyword phrase by bolding it, underlining it, or putting it in italics.

These are handful of the easy search engine optimization things you can do to help the search engines know what your website and blog is about.

“There are many tools available to help you with keyword research e.g. Wordtracker, Market Samurai, Keyword Elite. My personal favorite is Market Samurai. You can read a review of market samurai here.


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